Business Intelligence Manager

Job description

Dream job for young strategy consultant to set up business intelligence at a Dutch music scale-up.

Who are we?

Primephonic is a digital music scale-up that has been dubbed by the media as ‘the Spotify of classical music’. With the best 100% classical music streaming service we are reinventing the digital classical music experience and reigniting a global passion for the genre.

Classical music lovers are currently heavily underserved in the digital space. We are changing this by offering the world’s most extensive classical music catalogue, the highest audio quality and the best search in the industry. At the same time, we pay out classical artists in a fairer way.

Primephonic launched its streaming service (Android, iOS and web) in the United States, United Kingdom and The Netherlands in the Fall 2018. In June 2019 we have started with our global roll out

Based in Amsterdam, with a commercial office in New York City, our rapidly growing team is home to over 30 passionate professionals of twenty different nationalities.


The role

About 200.000 people have downloaded our app. Over the past 9 months we have tested and optimized a lot in our online marketing mix and we have gathered loads of behavioral data. But we simply lacked time and capacity to analyse these data in a structured and continuous way. As we are growing and rolling out globally rapidly, we therefore need to gear up our data analytics. A lot. Think:

  • Identify what in app subscriber behavior triggers conversion most, across different countries. Based on that, determine improvements for our onboarding journey

  • We have had lots of PR coverage, a.o. New York Times, Financial Times, Forbes, FD, NRC, BNR, NPO 1, Corriere de la Serra, etc. But we do not know yet what type of coverage leads to higher or less loyal subscribers? 

  • Analyze which playlists and unique content are most popular with our different subscriber profiles. And based on that, determine content priorities for our content team

  • Assess the effectiveness of our search engine. Which search requests lead to immediate play and which to a second search request? And based on that, determine priorities for our search team

  • And so much more, including your own ideas. This is a scale up, nothing is set in stone yet. You can shape it.

In a nutshell: we are sitting on a wealth of data of which the vast majority has been untouched: the dream for every strategy consultant! Over time we intend to grow this role into a team, which our business intelligence manager will shape. But let's first get started and dig into the data together. You will work closely together with our leadership team, the online marketing team, our data scientist and development team (10 FTE).


🧐Who are you?

  • 2-3 years experience as a strategy consultant (PE/I-bank/quantitative bus. dev. also possible), with substantial experience in data analysis

  • Advanced experience with Excel and (ideally) knowledge of tools such as SQL, Google Analytics Tableau, and/ or Python;

  • You are pragmatic and opportunistic: you breathe 80:20, focus on the process before the comma, not after it

  • You are creative: you come up with unconventional analyses, hypotheses, potential explanations and methodologies

  • Hypothesis, analysis, insight, repeat

🚀Even better if you have:

  • Experience in e-commerce

  • Affinity with classical music is helpful, but not required


  • You can set up our data analysis from scratch

  • You will join an inspiring and global tech company with over 30 colleagues from 20 different nationalities

  • Work with the best: you will work with our seasoned CTO (ex Picnic), CMO (ex Procter & Gamble) and CEO (ex-BCG) on a daily basis

  • Purpose driven organisation: our product makes people truly happy, supports better income for artists and contributes positively to mankind

  • Full time employment, good compensation and contribution to pension scheme, bonus scheme and option to participate in our SAR-Plan (Stock Appreciation Rights Plan)

  • 25 holiday days (full-time based) + 5 workation days

  • Macbook 

  • Great office life, masterclasses, monthly office outings & strategy sessions, fresh cooked lunch and Friday afternoon drinks with live music in our office 

  • Great loft office near city center of Amsterdam

📱 Let’s create a better future for classical music, together! And have lots of fun and inspiration while getting there in the meantime. Get in touch with us today!