CRM Marketeer

Job description

This is a dream job for someone with a creative, entrepreneurial and commercial mindset who wants to set up and execute a CRM program for a fast-growing global tech company.

Who are we?

Primephonic is a digital music start-up that has been dubbed by the media as ‘the Spotify of classical music’. With the best 100% classical music streaming service we are reinventing the digital classical music experience and reigniting a global passion for the genre.

Classical music lovers are currently heavily underserved in the digital space. We are changing this by offering the world’s most extensive classical music catalogue, the highest audio quality and the best search in the industry. At the same time, we pay out classical artists in a fair way.

Primephonic launched its streaming service (Android, iOS and web) in the United States, United Kingdom and The Netherlands in the Fall 2018. Our global expansion is planned for 2019.

Based in Amsterdam, with a commercial office in New York City, our rapidly growing team is home to over 20 passionate professionals of ten different nationalities.


The role

We have a huge opportunity to surprise our prospects and paying customers with personalized content via email and push notifications. For example, based on in app behavior we can share personalized recommendations, inspire with new albums and provide insights in someone’s own listening behavior.

It is your main responsibility to set up, analyze and optimize all the CRM marketing campaigns. Your business objectives are to drive conversion amongst prospects and fuel the customer lifetime value and drive revenue growth. Your initial focus will be to build campaigns for the UK, US and NL. When we expand to other countries in the course of 2019, you will also lead the CRM strategy and implementation for these territories. You will work closely with the rest of the marketing team, existing of a social media marketeer, a visual designer, a performance marketeer, partnerships managers in the UK, NL and US, and the curation team.


Our Preferred Candidate

  • Bachelor’s degree in Marketing or similar field
  • 2-4 years of CRM marketing experience for a B2C company
  • Detailed experience with setting up advanced email and lifecycle campaigns in Hubspot, Selligent or a similar CRM tooling. Experience with push notifications is a plus
  • Analytical, results driven and structured
  • Basic knowledge of Google Analytics, Excel and CRO. HTML skills is a plus
  • Strong copy writing skills
  • Excellent written and verbal skills in English
  • Knowledge of classical music would be nice

Why join us?

  • You will join an inspiring and global tech company with 25 colleagues from 10 different nationalities
  • Ability to shape the CRM strategy of a fast-growing global start-up
  • You can learn fast and build the perfect customer journey: not optimizing existing CRM campaigns, you will be responsible for setting up all campaigns for new prospects, paying customers and lapsed trials
  • Global responsibility: we want to run CRM campaigns in nearly all continents
  • Work with the best: you will work with our seasoned CMO (ex Procter & Gamble) and CEO (ex-BCG) on a daily basis
  • Purpose driven organization: our product makes people truly happy
  • Full time employment, good compensation and participation in pension scheme, bonus scheme and option to participate in our SAR-Plan (Stock Appreciation Rights Plan)
  • 25 holiday days (full-time based)
  • Macbook
  • Last but not least a free subscription to the Primephonic App!
  • Great office life, masterclasses, monthly office outings & strategy sessions, fresh cooked lunch and Friday afternoon drinks with live music in our office 
  • Great loft office near city center of Amsterdam


Are you currently employed as a CRM marketeer at a B2C company with a strong online focus, but looking for a new adventure at a real global tech company? Get in touch with us today!